Reimagining new media in Africa: content for us, by us

Traditional media will have to evolve to remain relevant to today’s audience and news will increasingly need to be packaged in bite-sized forms to suit different communities. These were the key themes that emerged from the Reimagining New Media and Voices webinar at the 2020 Urban Festival.

  1. Today’s reader is faced with a deluge of content and information which leads to people being less prone to consuming long content. This had led to the advent of short video

Tomiwa Aladekomo, CEO of Big Cabal Media, a youth-focused Nigerian digital media company, said the #EndSARS movement against police brutality in Nigeria, had shown how communication was changing not just the tools we use but the way in which we use them. He added that traditional print media in Nigeria had largely towed the government line ignoring the protests, while digital publications “took up the slack” and chronicled the protest.

This article was originally published by Jamlab

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