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Post Status: Active
Initiative recipient country/countries: Uganda
Initiative dates: –
Last updated: 8 March 2022
TRAC FM transforms citizens from passive listeners to active participants by facilitating informed and interactive debate. Through live radio talk-shows and SMS polls we collect data that helps us advocate for pro-citizen policies.
Interactive radio talk-shows are popular platforms for political debate. TRAC FM builds on the success of these platforms and combines several new media practices to involve citizens in debate and high frequency monitoring of public services. Relying on a suitable combination of available ICTs, TRAC FM combines Radio, Mobile, Print, graphic design and online media to create a new and popular approach to public engagement, monitoring and data driven advocacy. Together with Civil Society Organisations (CSOs), researchers and local media partners we identify pressing and popular problems within the delivery of public services and bottlenecks in government policies. Through the creation of an elaborate advocacy campaign plan, TRAC and partners develop a strategic approach to leverage public opinion and advocate for pro-citizen legislature and policies.