Learn how to galvanise support through online campaigns from successful South African organisation Amandla.mobi
Online campaigns have been criticised as ‘clicktivism’ — an armchair form of campaigning with low input and little effect. Koketso Moeti, founding executive director of Amandla.mobi, which is South Africa’s leading online campaigning organisation, begs to differ. To her, this is a powerful, effective tool that requires high levels of engagement and effort.
“When you start a campaign, a lot of work goes into it. You have to carefully plan it, launch it, execute and measure it. Sitting back will not drive the campaign to success,” Moeti says. She was speaking at the Civic Tech Innovation Forum held in November 2018 at the Tshimologong Digital Innovation Precinct in Johannesburg.