KEY INDIVIDUAL(s)

Nuno Soares

WHO CAN BENEFIT FROM
THIS CASE STUDY

Policy/decision-makers
Communities
Researchers
Journalists
Civic Tech

KEY CATEGORIES

Open Data

Youth

Civic Participation

CONTACT CTIN

CASE STUDY

Wenadata: Improving citizen participation in Mozambique

TYPE OF ORGANISATION RESPONSIBLE FOR THE INITIATIVE

NAME

WEBSITE

Wenadata

STATUS

COUNTRY

FOUNDING DATE

Live

Mozambique

2017

BRIEF OVERVIEW OF CASE STUDY

Launched in 2017, WenaData is an innovative research company, focused on obtaining all kind of statistical data. It’s an instrument that the government, private sector and other institutions can use as an educational vehicle, barometer for the collection of useful information and help in making strategic decisions. To this end, WenaData has developed a series of software tools – web-based, mobile-based and offline – for gathering statistical data.

The way it is conceived, WenaData provides each Mozambican with a playful and simultaneously informative experience, making his voice heard to help form the opinion of the nation and get to know the country’s multifaceted reality. WenaData intends to be an instrument that the corporate sector can use as an important source of information to support strategic decision-making.

WHAT WAS THE PROBLEM AND APPROACH?
  • What was the problem?

It is very difficult to obtain real qualitative and quantitative statistical data in Africa. The process of obtaining data is very time-consuming, bureaucratic and has a high cost. For this purpose, Wenadata developed specific software, a website and a mobile application (android version), with a series of associated research tools.

  • What was the approach taken to it?

The idea comes from a group of people with some projects in common. We wanted to start a business in an area that was not properly explored in our country, with a different approach to the market and that really made a difference. It took us about a year to develop the entire project. A trial version was initially released in July 2017 and on December 18 the final version was released. 

  • What is the solution to the problem? Your services/Product?

The platform works as an integrated opinion platform where everyone contributes to a more informed, knowledgeable, participatory and supportive country by taking part in campaigns, polls and surveys on issues ranging from sport, politics, culture, housing, education and many more. By participating in the campaigns, citizens are rewarded through points which they can redeem for offers and they can also participate in paid surveys.

Organisations that conduct surveys with WenaData gain access to the startup’s pool of users, who participate in polls, surveys or studies via their mobile phone after receiving notifications. In order to encourage participation, all actions with WenaData are worth points, which may later be converted into rewards or donated to causes. Clients can target their surveys at particular types of users. 

“Our platform operates on several fronts in the market, with our clients ranging from government to NGOs, banks, insurance companies, business sector, retail and wholesale, companies in the area of tourism, food, health, private clients, among others,” Soares said.

CASE STUDY CHALLENGES AND SUCCESSES
  • The Mozambican market is still a bit closed, we would like it to have a more open mind in order to better accept the new technological platforms because they are the future.
  • “The process of obtaining data is very time-consuming and bureaucratic, and has a high cost,” Soares said. “We are always analysing the market to understand whether there is direct or indirect competition to our platform. The Mozambican market lacks services similar to ours.”

    Successes

  • “From the time we opened our business we have been hired to carry out the most varied studies, such as customer satisfaction analysis of a bank, or an internal study for a company that wanted to know if employees would comply with all standards and procedures. We are very pleased with the revenues and results we have achieved to date, and believe we are on the right track.”
    • He said the startup had already been approached by companies from South Africa, Portugal, Angola, and Cape Verde seeking partnerships to replicate WenaData’s model, and that it was studying the best options. Ensuring continued success at home will make moving abroad easier, however. 
  • Winners of the Maputo Seedstars 2018. 

“It has been extremely gratifying to know that we have created something useful that can contribute to the development of our country and a more informed, inclusive and knowledgeable society”.

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NOTE: The case studies submitted will be used in content creation, we will write articles on your work that engages with our readers. The case studies will also be compiled and added to our CTIN database of civic tech case studies and shared through our various channels.